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Branding, design and art direction for design shop Vivant.

The logo represents a living and growing being – reflecting the store's name –, which at the same time serves as decoration – the shop's specialty.

The color of choice is black because of it's classy and bold impression, while also allowing a great contrast with the colourful products the store commercialised.

The folder's modular composition resonated with the store's decor.

Role: Art Direction, Design, Branding, E-commerce

Tools: Adobe InDesign, Photoshop, Illustrator

Technologies: Print, Photography