Branding, design and art direction for design shop Vivant.
The logo represents a living and growing being – reflecting the store's name –, which at the same time serves as decoration – the shop's specialty.
The color of choice is black because of it's classy and bold impression, while also allowing a great contrast with the colourful products the store commercialised.
The folder's modular composition resonated with the store's decor.
Role: Art Direction, Design, Branding, E-commerce
Tools: Adobe InDesign, Photoshop, Illustrator
Technologies: Print, Photography